Thursday, 11 May 2017

How can testimonials and client reviews help real estate websites?

In this technologically advanced world where almost every person has a smartphone with an internet connection, almost everything is done online. From buying grocery items to purchasing homes, people now first look at different websites to collect information and then take the next step.

But selling things online is a bit different from this in physical stores. In the digital world, instead of the workforce, you need to focus on testimonials and client reviews. These are not mere words written by people sitting idle, but the genuine feedback provided by consumers to help other buyers like the. This is not just limited to consumer goods but also makes a lot of difference for real estate market. Reviews and testimonials have the power to make or mare a business. This is the reason real estate website in India should also pay attention to this feedback from buyers to grow their business.

But before putting efforts on reviews and testimonials, let’s first understand the difference between the two.

Reviews: These are simple statements made by people. These can be partial or impartial and people can write even without using the services. Reviews have a lot of impact on the ranking of a website in search engines. Reviews are most of the times supported by ratings of 1 to 5 stars. One can leave a review about any product or brand anywhere like social media pages, customer complaint forums, online marketplaces etc.
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Testimonials: This is generally a positive feedback written by the happy customers. These are published on company websites and the owners have complete right on what to publish and what not. As far as testimonials for realestate in India are concerned, these are written for the quality of services provided by the agents or the quality of project delivered by the builder.

Importance of reviews and testimonials for real estate business

Real estate is considered one of the lucrative businesses in India due to high commissions. This is the reason behind mushrooming of real estate agents, consultants, property dealers etc. Most of the new entrants in the market start a business with a website where they can easily connect with the potential customers.

However, making a buying decision just on the basis of reviews and testimonials is not considered viable by the property buyers; they still get an idea about the quality of services offered by a specific real estate company. So properties website can work on reviews and testimonials to at least get calls from interested buyers. Investors and buyers prefer to contact companies with more positive feedback for their services. You can attract clients on a high scale to grow your business just be working on reviews and testimonials.

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