In this technologically
advanced world where almost every person has a smartphone with an internet
connection, almost everything is done online. From buying grocery items to
purchasing homes, people now first look at different websites to collect
information and then take the next step.
But selling things
online is a bit different from this in physical stores. In the digital world,
instead of the workforce, you need to focus on testimonials and client reviews.
These are not mere words written by people sitting idle, but the genuine
feedback provided by consumers to help other buyers like the. This is not just
limited to consumer goods but also makes a lot of difference for real estate
market. Reviews and testimonials have the power to make or mare a business.
This is the reason real estate website in India should
also pay attention to this feedback from buyers to grow their business.
But before putting
efforts on reviews and testimonials, let’s first understand the difference
between the two.
Reviews: These are simple statements made by people.
These can be partial or impartial and people can write even without using the
services. Reviews have a lot of impact on the ranking of a website in search
engines. Reviews are most of the times supported by ratings of 1 to 5 stars.
One can leave a review about any product or brand anywhere like social media
pages, customer complaint forums, online marketplaces etc.
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Testimonials: This is generally a positive feedback written by
the happy customers. These are published on company websites and the owners
have complete right on what to publish and what not. As far as testimonials for
realestate in India are
concerned, these are written for the quality of services provided by the agents
or the quality of project delivered by the builder.
Importance of reviews
and testimonials for real estate business
Real estate is
considered one of the lucrative businesses in India due to high commissions.
This is the reason behind mushrooming of real estate agents, consultants,
property dealers etc. Most of the new entrants in the market start a business
with a website where they can easily connect with the potential customers.
However, making a buying
decision just on the basis of reviews and testimonials is not considered viable
by the property buyers; they still get an idea about the quality of services
offered by a specific real estate company. So properties website can work on reviews
and testimonials to at least get calls from interested buyers. Investors and
buyers prefer to contact companies with more positive feedback for their
services. You can attract clients on a high scale to grow your business just be
working on reviews and testimonials.
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